What does it mean to build a campaign in a conversational marketplace? Two years ago when we began working with Sumo Citrus, the funky looking fruit from Japan with the Top Knot™, we saw instantly how much organic buzz the fruit had online and in the stores, and set out…

We’re celebrating two years of business in New York City, a place that continues to inspire us to show up and do the work, and the integrity and resilience that take form as a result. Like everyone else, our agency is navigating the liminal space between the past and the…

“It is the tremendous experiment of becoming oneself…which unites the most diverse cultures in a common task.” — Carl Jung Brand Psychology How do we maintain integrity in a market that wants us to look and act the same? Let’s start by identifying what we mean by integrity. It’s one of the…

We started Superior Branding Company as a vehicle to navigate uncertainty for ourselves and for the organizations we support. We do this by listening to the world around us and putting into practice the discoveries we make along the way. You cant rehearse for the unknown. — Wayne Shorter Let’s…

Why Brand Self-Inquiry is Essential “Until you make the unconscious conscious, it will direct your life and you will call it fate.” — Carl Jung What is the shadow? The shadow is the unconscious part of our psyche. Neither good nor bad, it contains the elements that we are not looking at. …

As designers in the conversational marketplace, where brands must actively engage with their audiences to develop real relationships, we need to start thinking of archetypes not only as nouns (e.g. — The Hero), but as verbs. …

As we build brands in a rapidly changing marketplace, “Engagement Archetypes” represent a new understanding in the field of archetypal study and practice. We’re supplementing the fixed notion of an “imaged” or traditional archetype with market-responsive ones. …

As we build brands in a rapidly changing marketplace, “Engagement Archetypes” represent a new understanding in the field of archetypal study and practice. We’re supplementing the fixed notion of an “imaged” or traditional archetype with market-responsive ones. …

Where do transformative ideas come from and how do they change our world? We spend a lot of our time thinking about these questions and listening for the new ideas that are gaining momentum around us. We believe that ideas are on a journey from our personal and collective unconscious…